Researching Individual Giving to Education in the US

Genevieve G. Shaker, PhD
Professor of Philanthropic Studies
Donald A. Campbell Chair in Fundraising Leadership
Indiana University Lilly Family School of Philanthropy

Patricia Danahey Janin, PhD
Independent Researcher and Educator
Researching Individual Giving to Education in the US
Genevieve G. Shaker and Pat Danahey Janin
Advancing Research in Philanthropy and Education, 2025
This chapter reviews research about individual donors to education. In general, research finds that education donors are highly educated and wealthier than other donors. Studies typically examine either higher education donors or K-12 donors. Most higher education studies explore alumni donors—usually to refine fundraising practices: who they are, why they give, and where they give. Meanwhile, K-12 research focuses on parents, is filtered through organizations that aggregate individual gifts (i.e., parent–teacher associations, school foundations), and often reflects concern for equitable educational opportunities. In today’s rapidly changing educational context, researchers can make important contributions to inform the field. The chapter presents ideas for future research about educational donors as a group and for expanding and enhancing the distinct literatures of K-12 and higher education giving.
Genevieve G. Shaker, PhD, is a professor of philanthropic studies and the Donald A. Campbell Chair in Fundraising Leadership at the Indiana University Lilly Family School of Philanthropy. In her two decades as university fundraising and communications professional, she helped Indiana University connect with supporters and achieve significant goals. Dr. Shaker’s research explores fundraising, the fundraising profession, donor-fundraiser relationships, workplace giving, and the philanthropic dimensions of higher education. Her work often bridges scholarship and practice, with books including Faculty Work and the Public Good, Fundraising Principles for Faculty and Academic Leaders, and the widely used textbook Achieving Excellence in Fundraising (5th edition). She is associate editor of the journal Philanthropy & Education.
Dr. Patricia Danahey Janin is an independent researcher and educator specializing in philanthropy and international governance. She earned her PhD in Philanthropic Studies from Indiana University and an MBA in International Business from ESCP-Europe. Dr. Danahey Janin teaches at Sciences Po Paris and previously at Indiana University, integrating global perspectives into courses on philanthropy and social impact. Her publications include Individual Giving to Educational Institutions in Advancing Research in Philanthropy and Education (Edward Elgar, 2025), two chapters in Achieving Excellence in Fundraising (Wiley, 2022), and case studies in Nonprofit Organizational Resilience (Edward Elgar, 2025). Her work bridges scholarship and practice, fostering cross-border dialogue on giving and education.




