Visual Research Methods in Arts Administration: Incorporating Photo Elicitation

Elise Lael Kieffer, PhD

Elise Lael Kieffer, Ph.D.
Program Director and Assistant Professor
Nonprofit Leadership Studies
Organizational Communication and Leadership
Murray State University

Visual Research Methods in Arts Administration: Incorporating Photo Elicitation
Elise Lael Kieffer
Routledge, 2025

This book explores the benefits of incorporating the photo-elicitation method into interviews within arts and cultural administration, leadership, and management research.

For the qualitative researcher, photographs open pathways to richer understandings of experiences, thoughts, beliefs, and perceptions of study participants. This book explored the benefits of incorporating the photo-elicitation method into interviews within arts and cultural administration, leadership, and management research. Within the arts and culture, researchers often use terminology that doesn’t resonate with arts and creative practitioners. It shows how photo-elicitation serves to bridge these gaps, opening research participants up to opportunities for deeper reflection. Providing in-depth, multidisciplinary guidance on photo elicitation as a significant visual research method is valuable reading for arts administration researchers to create inclusive and collaborative research environments with research participants.

Visual Research Methods in Arts Administration will be a useful guide for scholars interested in incorporating photo elicitation into their social science research. It is also valuable for educators and students within the qualitative research space.

Dr. Elise Lael Kieffer (Program Director and Assistant Professor) came to Murray State University in 2021 to serve as program director of the Nonprofit Leadership Studies academic programs and also as the Director of the Nonprofit Resource Center. Specializing in Rural Arts Management, Nonprofit Arts and Cultural Management, and Rural Nonprofit Development, Dr. Kieffer is dedicated to advancing the sustainability and impact of nonprofit organizations in rural communities, ultimately seeking to improve the quality of life in the communities where we live and work. In recognition of her contributions to the field, Dr. Kieffer was named a Murray State University Emerging Scholar in 2024. She is the author of Routledge Rural Arts Management (2024), a comprehensive exploration of the challenges and opportunities in managing arts organizations in rural settings. She is published widely in American Journal of Arts Management, Journal of Nonprofit Innovation, and others. Her professional experience ranges from on the ground building an organization from the ground up to consulting with international nonprofit organizations with global reach. Dr. Kieffer holds a Bachelor of Fine Arts in musical theatre performance, a Masters in Public Administration with a certificate in nonprofit management, and a PhD in arts administration with a certificate in program evaluation. Her diverse educational background combined with varied work experiences create a pedagogical and professional emphasis on communication, collaboration, and pragmatism. She emphasizes impactful, experiential learning in her classroom. Beyond academia, Dr. Kieffer is passionate about fostering community engagement through the arts and enjoys practicing yoga as a way to stay balanced and inspired.

By |2025-12-05T13:48:27-05:00December 5th, 2025|NACC Member Research|

Introducing Critical Rural Theory into the Arts Management Toolbox

Elise Lael Kieffer, PhD

Elise Lael Kieffer, Ph.D.
Program Director and Assistant Professor
Nonprofit Leadership Studies
Organizational Communication and Leadership
Murray State University

Introducing Critical Rural Theory into the Arts Management Toolbox
Elise Lael Kieffer
The Journal of Arts Management, Law, and Society | October 2025

This article introduces Critical Rural Theory as a lens worthy of consideration for researchers, scholars, arts educators, and practitioners working in and with rural communities. Although rural communities boast a thriving arts and cultural sector, it differs in form and function from its urban counter-sector. These differences have traditionally been understood as deficiencies, rather than simply, differences. Neglecting the unique challenges and opportunities that rural arts organizations face or relegating them to “other” status, has perpetually disadvantaged arts managers working in rural places. Resource allocation, audience engagement, and organizational legitimacy are just a few of the many aspects of arts management that are affected by the urbannormative model of arts management education that pervades current research and practice. By looking through the lens of Critical Rural Theory, this paper advocates for a reimagining of arts leadership and management strategies that are tailored to the specific contexts of rural spaces. Recognizing and valuing the distinct cultural, social, and infrastructural characteristics of rural communities, this exploration calls for a critical reassessment of how arts management researchers and practitioners engage with rural communities, ultimately promoting self-determination and innovative practices that reflect the true diversity and potential of rural arts landscapes.

Dr. Elise Lael Kieffer (Program Director and Assistant Professor) came to Murray State University in 2021 to serve as program director of the Nonprofit Leadership Studies academic programs and also as the Director of the Nonprofit Resource Center. Specializing in Rural Arts Management, Nonprofit Arts and Cultural Management, and Rural Nonprofit Development, Dr. Kieffer is dedicated to advancing the sustainability and impact of nonprofit organizations in rural communities, ultimately seeking to improve the quality of life in the communities where we live and work. In recognition of her contributions to the field, Dr. Kieffer was named a Murray State University Emerging Scholar in 2024. She is the author of Routledge Rural Arts Management (2024), a comprehensive exploration of the challenges and opportunities in managing arts organizations in rural settings. She is published widely in American Journal of Arts Management, Journal of Nonprofit Innovation, and others. Her professional experience ranges from on the ground building an organization from the ground up to consulting with international nonprofit organizations with global reach. Dr. Kieffer holds a Bachelor of Fine Arts in musical theatre performance, a Masters in Public Administration with a certificate in nonprofit management, and a PhD in arts administration with a certificate in program evaluation. Her diverse educational background combined with varied work experiences create a pedagogical and professional emphasis on communication, collaboration, and pragmatism. She emphasizes impactful, experiential learning in her classroom. Beyond academia, Dr. Kieffer is passionate about fostering community engagement through the arts and enjoys practicing yoga as a way to stay balanced and inspired.

By |2025-11-21T06:49:43-05:00November 21st, 2025|NACC Member Research|

Disinformation Attacks and Nonprofit Communication Strategies

Elise Lael Kieffer, PhD

Elise Lael Kieffer, Ph.D.
Program Director and Assistant Professor
Nonprofit Leadership Studies
Organizational Communication and Leadership
Murray State University

Disinformation Attacks and Nonprofit Communication Strategies
Elise Lael Kieffer (Murray State University) and Kevin M. Carr (University of Texas at Arlington)
Journal of Nonprofit Innovation: Vol. 5: Iss. 2, Article 7 | June 2025

This study explores how disinformation attacks on social media can affect nonprofit organizations, a topic that has received limited scholarly attention compared to similar impacts in the for-profit sector. Through a review of existing literature and two in-depth case studies—Save the Children and the American Red Cross—this research analyzes how nonprofit organizations are uniquely vulnerable to reputational damage in the face of disinformation. The case studies highlight different motivations behind disinformation campaigns, including political agendas and deliberate efforts to harm brand credibility, and assess the effectiveness of various response strategies, including denial, debunking, attacking the source, and public education. Findings reveal that nonprofits with an engaged social media base and a multi-platform communication approach are better equipped to mitigate the effects of disinformation. The paper concludes with strategic, research-informed recommendations for nonprofit practitioners, emphasizing the importance of proactive social media engagement, simplified messaging, and maintaining control over communication channels.

Dr. Elise Lael Kieffer (Program Director and Assistant Professor) came to Murray State University in 2021 to serve as program director of the Nonprofit Leadership Studies academic programs and also as the Director of the Nonprofit Resource Center. Specializing in Rural Arts Management, Nonprofit Arts and Cultural Management, and Rural Nonprofit Development, Dr. Kieffer is dedicated to advancing the sustainability and impact of nonprofit organizations in rural communities, ultimately seeking to improve the quality of life in the communities where we live and work. In recognition of her contributions to the field, Dr. Kieffer was named a Murray State University Emerging Scholar in 2024. She is the author of Routledge Rural Arts Management (2024), a comprehensive exploration of the challenges and opportunities in managing arts organizations in rural settings. She is published widely in American Journal of Arts Management, Journal of Nonprofit Innovation, and others. Her professional experience ranges from on the ground building an organization from the ground up to consulting with international nonprofit organizations with global reach. Dr. Kieffer holds a Bachelor of Fine Arts in musical theatre performance, a Masters in Public Administration with a certificate in nonprofit management, and a PhD in arts administration with a certificate in program evaluation. Her diverse educational background combined with varied work experiences create a pedagogical and professional emphasis on communication, collaboration, and pragmatism. She emphasizes impactful, experiential learning in her classroom. Beyond academia, Dr. Kieffer is passionate about fostering community engagement through the arts and enjoys practicing yoga as a way to stay balanced and inspired.

By |2025-08-25T10:56:03-04:00August 24th, 2025|NACC Member Research|

Endowment Funded Experiential Learning: Facilitating Student Engagement

Elise Lael Kieffer, Murray State University
Elise Lael Kieffer, Murray State University

Elise Lael Kieffer, Ph.D.
Program Director and Assistant Professor
Nonprofit Leadership Studies,
Organizational Communication and Leadership

Murray State University

Endowment Funded Experiential Learning: Facilitating Student Engagement
Journal of Nonprofit Innovation: Vol. 4: Issue 1, Article 4 (2024)

This article provides background information on the establishment of an endowment that serves specifically to provide experiential learning opportunities for students in and around the university. This case study may serve as a guide for higher education programs in the nonprofit discipline to promote both active philanthropy and learning for students.

This article provides an examination of student reflections following their participation in an endowment funded experiential learning opportunity with a hope of promoting this teaching method in other nonprofit and philanthropic educational programs. The results of this analysis assist in the development of greater understanding into how the experiential learning component affected student reflections from their time in NLS 305. Additionally, analysis reveals how students understood and interpreted the real-world impact of their grantmaking experience, in comparison to traditional classroom practice exercises.

Dr. Kieffer’s first love was musical theatre. She earned a Bachelor of Fine Arts from Jacksonville University (Florida). After graduation, she began a successful career as a performing artist on the East Coast and Midwest. She left performance to return to school for her Master’s in Public Administration and Nonprofit Management from Tennessee State University. After earning that degree she moved to New York and worked for an international humanitarian aid organization, specializing in fundraising. While her primary assignment was growing the base of individual donors, she is also remembered for the dramatic growth in funding coming from foundations and corporations under her leadership.

The next chapter in her nonprofit sector journey combined her passion for the arts with her growing commitment to strengthening community engagement and building sustainable organizations. She moved to rural Cumberland County, Kentucky, at the foothills of the Appalachian Mountains to found the Burkesville Academy of Fine Arts (BAFA). This interdisciplinary arts education organization offering year-round arts education and performance opportunities for children was launched in rural South- Central Kentucky. BAFA found strong support through local youth serving organizations such as 4-H and the public schools, becoming an integrated part of youth development across the region.

With a long-time aspiration to play a role in the development of leadership and management capacity for those serving the community, in 2017 her family relocated to Tallahassee, Florida, for Dr. Kieffer to pursue her PhD at Florida State University. While studying arts administration, with a focus on nonprofit leadership and management, she focused her research on strengthening rural nonprofit arts organizations. During her academic journey, she has pursued scholarship and engaged in teaching across the leadership and management curriculum. Among her many professional awards, it is worth noting that she was recognized with the Emerging Scholar Award at the International Society on the Arts in Society in 2019, 2020, and 2021. In addition, she received the Emerging Scholars Award at the International Conference on Diversity in Organizations, Communities, and Nations in 2021.

Upon receiving her Ph.D., Dr. Kieffer joined Murray State University as Program Director and Assistant Professor of Nonprofit Leadership Studies and Director of the Murray State Nonprofit Resource Center. Her textbook “Rural Arts Management,” will be released by Routledge in July.

By |2024-06-17T16:20:58-04:00June 17th, 2024|NACC Member Research|

Nonprofit Organizations and Arts Education in a Rural Community

Elise Lael Kieffer, Murray State University
Elise Lael Kieffer, Murray State University

Elise Lael Kieffer, Ph.D.
Program Director and Assistant Professor
Nonprofit Leadership Studies,
Organizational Communication and Leadership

Murray State University

Nonprofit Organizations and Arts Education in a Rural Community
Dr. Elise Lael Kieffer, Murray State University

Local Government Administration in Small Town America | Routledge, October 2023
Edited By James C. Clinger, Donna M. Handley, Wendy L. Eaton

In “Nonprofit Organizations and Arts Education in a Rural Community,” a book chapter published in Local Government Administration in Small Town America, Dr. Elise Lael Kieffer examines the vital role that nonprofit organizations play within areas throughout the US that are characterized by sparse populations. Through a detailed examination of an interdisciplinary arts education nonprofit in a rural Appalachian community, she highlights the unique challenges these organizations face, including navigating a complex local political landscape, dealing with the perceptions of being outsiders, and overcoming the hurdles of sustained funding shortages. Her analysis also includes a comparison to the experiences of their urban counterparts, reflecting the added complexity of operating within small-town dynamics where interpersonal relationships and long-standing family histories significantly influence local politics and resource allocation.

Kieffer’s chapter offers insightful perspectives on the intersection of nonprofit management and community development in rural settings, underscoring the indispensable role nonprofits play in fostering arts education and broader community engagement in areas where government entities may fall short. Moreover, her findings emphasize the importance of understanding local context and building community relationships as fundamental strategies for nonprofit success in rural America. This work not only contributes to the academic discourse on rural nonprofit management but also serves as a practical guide for those looking to make a meaningful impact through nonprofit work in similar communities.

Dr. Kieffer’s first love was musical theatre. She earned a Bachelor of Fine Arts from Jacksonville University (Florida). After graduation, she began a successful career as a performing artist on the East Coast and Midwest. She left performance to return to school for her Master’s in Public Administration and Nonprofit Management from Tennessee State University. After earning that degree she moved to New York and worked for an international humanitarian aid organization, specializing in fundraising. While her primary assignment was growing the base of individual donors, she is also remembered for the dramatic growth in funding coming from foundations and corporations under her leadership.

The next chapter in her nonprofit sector journey combined her passion for the arts with her growing commitment to strengthening community engagement and building sustainable organizations. She moved to rural Cumberland County, Kentucky, at the foothills of the Appalachian Mountains to found the Burkesville Academy of Fine Arts (BAFA). This interdisciplinary arts education organization offering year-round arts education and performance opportunities for children was launched in rural South- Central Kentucky. BAFA found strong support through local youth serving organizations such as 4-H and the public schools, becoming an integrated part of youth development across the region.

With a long-time aspiration to play a role in the development of leadership and management capacity for those serving the community, in 2017 her family relocated to Tallahassee, Florida, for Dr. Kieffer to pursue her PhD at Florida State University. While studying arts administration, with a focus on nonprofit leadership and management, she focused her research on strengthening rural nonprofit arts organizations. During her academic journey, she has pursued scholarship and engaged in teaching across the leadership and management curriculum. Among her many professional awards, it is worth noting that she was recognized with the Emerging Scholar Award at the International Society on the Arts in Society in 2019, 2020, and 2021. In addition, she received the Emerging Scholars Award at the International Conference on Diversity in Organizations, Communities, and Nations in 2021.

Upon receiving her Ph.D., Dr. Kieffer joined Murray State University as Program Director and Assistant Professor of Nonprofit Leadership Studies and Director of the Murray State Nonprofit Resource Center. Her textbook “Rural Arts Management,” will be released by Routledge in July.

By |2024-02-22T11:39:01-05:00February 22nd, 2024|NACC Member Research|
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