Adopting Community-Centric Fundraising: Findings from a National Study

Maya Hemachandra, M.P.A.
Adjunct Faculty
Nonprofit Leadership
Seattle University

This national study examines the adoption of Community-Centric Fundraising (CCF) practices across U.S. nonprofit organizations. Proposed in 2019, CCF is a set of principles developed by people of color to align fundraising with movements for race, equity, and social justice. Based on survey responses from 283 organizations and in-depth interviews with 14 fundraising professionals, the research revealed both promising developments and persistent challenges in transforming established fundraising approaches.

Elizabeth J. Dale, Ph.D., joined the Johnson Center in September 2024 as the second holder of the Frey Foundation Chair for Family Philanthropy, the world’s first endowed chair for family philanthropy. She previously held a faculty position and directed the Nonprofit Leadership Program at Seattle University and was the Visiting Eileen Lamb O’Gara Fellow in Women’s Philanthropy at Indiana University.

Dr. Dale has authored or co-authored more than 20 publications and reports for both scholarly and practitioner audiences, which have been published in Nonprofit and Voluntary Sector Quarterly, Journal of Philanthropy and Marketing, Voluntary Sector Review, The Foundation Review, Philanthropy and Education, and several prominent edited volumes. Her scholarship has focused on social justice philanthropy, women’s giving and giving to women’s and girls’ causes, LGBTQ+ philanthropy, and couples’ charitable giving, as well as gender and the fundraising profession. Ultimately, Dr. Dale seeks to understand the power and potential of philanthropy, the role of identity in giving, and the role of philanthropy in contributing to a more just, equitable, and inclusive society.

Maya Hemachandra’s mission is to create champions for social change. Her approach blends philanthropy, strategy, and compassion to engage individuals and organizations in addressing poverty and oppression in the Pacific Northwest. Over her 20-year career, she has raised millions of dollars in philanthropic and volunteer support for human service and social justice organizations. She is the owner of Sambar Nonprofit Solutions where she helps nonprofit organizations align policies and practices with their anti-racist values. She holds an M.P.A. from the University of Washington’s Evans School of Public Policy and Governance and a Certified Fundraising Executive (CFRE) designation.